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Some Cereals: Contain More Sugar Than A Bowl Of Icecream


Friday, May 1st, 2009 Some Cereals: Contain More Sugar Than A Bowl Of Icecream

In View of all the campaigns at present encouraging healthy options, a damning study has emerged regarding levels of sugar in breakfast cereal according to a report by Sean Poulter of the Mail (29 04 09).

Of equal concern is the fact that some of the cereals identified, contain as much salt as a single packet of ready-salted crisps.

The consumer watchdog Which? carried out the research and their findings were that the majority of breakfast cereals offer ‘poor nutrition’.

It is understood that the the research used the fguidlines of the Food Standards Agency (FSA), just 8 per cent were given a green light for healthy sugar levels. This is clearly very damning on most breakfast products and it would appear that they are quite happy to mislead their consumers.

Essentially, 31 out of the 100 most popular cereals were found to contain more than four teaspoons of sugar per recommended serving. This equates to one teaspoon contains about 4g of sugar.

Moreover it has been established theat just one of the cereals marketed to children was not high in sugar. However, it contained relatively high levels of salt.

Without exeption this is profoundly going against the concensus of healthy options for all. It is understood that high sugar consumption will only promote the obesity epidemic that already exists. Furthermore, those suffering from obesity are also likely to suffer from heart disease, so it is in the interest for all concerned to establish and maintain healthy attitudes towards food consumption within our population.

It would now be pertinent to explore and digest some of the data that will be key.

A bowl of Tesco’s Dark Chocolate Fudge Brownie Ice Cream contains 11.6g of sugar per serving. But Morrisons Choco Crackles were found to have 15.36g in a 40g bowl - almost four teaspoons.

Similar servings of Kellogg’s Coco Pops Moons & Stars, Kellogg’s Frosties and Kellogg’s Ricicles, contain more sugar than the ice cream, with 14.8g.

Even a bowl of Kellogg’s Special K, which is meant to be eaten as part of a weight-loss diet, has 5.16g of sugar in a serving of 40g.

The serving size used by most cereal makers to calculate nutritional value is just 30g, reducing the amount of sugar and salt people think they are eating.

More alarmingly, is the facrt that the FSA argues that a more realistic measure of how much people put in their bowl is 50g.

In addressing the salt issue, Tesco’s own label Special Flakes come in at 2g of salt per 100g. That is the same level as Walker’s ready-salted crisps, which have 0.5g per 25g pack.

In addition, it has been identified that cereals contain so much sugar and salt that they can no longer be advertised during children’s programmes.

Which? chief policy adviser Sue Davies said: ‘Breakfast is important, and some cereals deserve their healthy image, but most simply don’t.

‘It’s especially shocking that almost all those targeted at children are less healthy.’

Finally a Kellogg’s spokesman said: ‘This shouldn’t be confused with sound scientific research that consistently shows that people who eat breakfast cereals, regardless of sugar content, are slimmer than those who don’t.’

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