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The Prince Of Herbal

Tuesday, February 17th, 2009 The Prince Of Herbal

Prince Charles has brought his herbal medicines to the high street according to an article by Martin Hickman of the Independent (24 01 09).

The products will be marketed under the Duchy Originals brand, and reaction to his medicines have been both praised and censored. The tinctures are herb extract based and are said to relieve symptoms such as colds, low moods, anxiety and depression.

Moreover Boots are now currently selling the products and Waitrose will also be stocking the range. The Prince has long been a fan of complimentary medicine and from that point of view he hopes the sales of his products will be popularised. The products will be £10.00 each and will provide an “alternative and natural ways of treating common ailments”.

Notwithstanding, two of the products have been licensed under the new EU traditional herbal medicinal products directive, officially classing them as medicines and representing the heir to the throne’s first commercial move into health care.

One is made from St John’s Wort, which its label says has been traditionally used “to relieve the symptoms of slightly low mood and mild anxiety”. A second is made from echinacea which has traditionally been used “to relieve symptoms of the common cold and influenza-type infections”.

Duchy Originals says the active ingredients in its third product, Detox Tincture, artichoke and dandelion, are “cleansing and purifying herbs” which support the body’s natural elimination of toxins.

Nevertheless, some medical experts argue the efficacy of St John’s Wort and echinacea but the Detox Tincture is likely to be controversial since detox products have been repeatedly dismissed as worthless.

Professor Edzard Ernst of Exeter University has been more scathing and has previously called for the FIH to withdraw “misleading and inaccurate claims”, said the move would not help respected herbalists. “Someone who doesn’t understand science and medicine like Prince Charles can only damage the respectable side of herbal medicine.”

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