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Cocaine Advert

Monday, December 8th, 2008 Cocaine Advert

Channel 4 and satellite channels will launch an advert warning teenagers of the dangers of cocaine the Class A drug. The advert will also appear on the internet in an attempt to reduce consumption of a drug that has spread far beyond fashionable London circles.

Watch the advert here.

According to Dawn Primarolo, the Health Minister, said: “There is a darker side to using cocaine which this campaign exposes. Addiction, personality change and the risk of heart attacks – even at a young age – can ruin the health and lives of cocaine users and their families.”

The adverts feature a fictional dog called Pablo, who is used as a “mule” to carry cocaine by drug dealers. The dog seeks out coke users to find out what happens to them and in one advert, watches a young woman have a heart attack. The innovative advert shows Pablo “questioning” the key people and features of the cocaine trade, including the dealer, the user, a bag of cocaine, a heart, a nostril and a banknote. Answers to the questions show how using cocaine can seriously damage individuals, leaving them with addiction, and mental and physical health problems.

It has been established that the UK has recorded the highest number of cocaine users in the EU. The new campaign, run by the national drugs information service FRANK, is specifically aimed at the 15-18 age group. FRANK spokesman Dr Ken Checinski said: “Cocaine is psychologically more addictive than many other substances, such as alcohol and cannabis, and can easily become a habit that controls your life.

He adds “It’s also cut with various toxic ingredients such as phenacetin and benzocaine and is known to put extreme pressure on the heart, putting the user at serious risk of a heart attack - no matter what their age.” An addiction therapist Sarah Graham explains “Some young people may perceive cocaine to be a harmless party drug but they don’t realise the destruction it causes.

“Users can suffer serious harm to their mental and physical health, while the cocaine supply chain also harms people and the environment.” Yet despite the general reduction in drug misuse, cocaine abuse has remained stable among 16 to 24-year-olds at about 5 per cent. Alan Campbell the Home Office Minister claims the adverts were designed to emphasise that the harm caused by cocaine could be wide-ranging.

Hitherto, he argues Taking cocaine can have serious consequences, legally and socially, as well as from a health and environmental point of view.“While cocaine use among young people has remained stable and the number of seizures of the drug has increased by more than a third, we want young people thinking about using cocaine to be aware of the damage it causes to themselves, their families, the wider community and the environment.”

Notwithstanding in a study published by the UK Drug Policy Commission has said that the price of cocaine had fallen – an indication that big drug seizures were having little effect on the quantity of cocaine available for distribution in Britain.

Ineffect it has also been suggested that a two-tier market had also emerged, with affluent users offered high-quality supplies while street dealers sold a lower-grade version to the poor and young.

Finally, some statistics would now be relevant:

  • 5% of Britons aged 16 to 24 believed to take cocaine.
  • £30 the average cost of a gram of cut price cocaine. Higher quality is sold for about £50 a gram.
  • 9% the estimated share of overall market that was seized by the authorities in 2003-04.
  • 196 deaths where cocaine appeared on the death certificate last year, the highest total since 1993.
  • 23% of calls to the Frank helpline are about cocaine, up from 14 per cent in 2005.
  • High doses can raise the body’s temperature, cause convulsions and respiratory or heart failure.
  • Highly risky for anybody with high blood pressure or a heart condition. Perfectly healthy, young people can have a fit or heart attack after taking too much coke and you may not know you’ve got a pre-existing heart condition.
  • Heavy use can cause depression and serious problems with anxiety and paranoia.
  • Can bring previous mental health problems to the surface.
  • Alcohol and cocaine together can be particularly dangerous as the substances interact in the body to produce a toxic chemical.
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