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The Age of Cynisim

Wednesday, October 22nd, 2008 The Age of Cynisim

As previously reported smoking in the UK causes an estimated 46,000 deaths per annum. Yet tobacco companies are increasingly targeting teenage girls, using cynical marketing ploys that tap into young women’s fears about their weight, and introducing “female-friendly” packaging.

More specifically Silk Cut are launching a super slim cigarette to be sold in perfume like packaging, directly appealing to the self-concious woman.

Deborah Arnott director of the Action on Smoking and Health (ASH). “Like a dog whistle that is inaudible to humans, this message is only heard by those it’s aimed at: in this case girls anxious about their weight and desperate to stay slim. It’s despicable for the industry to target vulnerable young women in this way.”

These tactics are deeply worrying and it would be advisable for young people to be taught in school some form of media study so that there is a level of understanding in how these immoral organisations operate.

Furthermore the government should enforce laws to make it impossible for this type of advertising and the imagery used.

Scarlett Johansson has come under recent criticism in the promotion of smoking with her role in the 2006 film The Black Dahlia, in which she was seen sporting an old-fashioned black cigarette holder.

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