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The Biggest Addiction World-Wide

Monday, September 29th, 2008 The Biggest Addiction World-Wide

The British Heart Foundation (BHF) wholeheartedly welcomes the introduction of picture warnings on tobacco products. Maura Gillespie, Head of Policy and Public Affairs at the BHF, said:

“There is evidence that they can help more smokers quit and prevent others from starting in the first place. Our ‘fatty cigarette’ campaign clearly demonstrated the value of hard hitting imagery. ”

It is a fact that the UK has one of the highest rates of death from heart disease in the world one British adult dies from the disease every three minutes - and stroke is the country’s third biggest killer, claiming 70,000 lives each year.

The 15 different images will include pictures of a diseased lung and heart surgery being performed. They will start to be introduced on 1 October, but it will be another year before all packets contain them as existing stock will have to be sold.

Canada became the first nation to use images in 2001 with surveys one year on showing a third of quitters had been motivated by the images.

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